IT strategy

Driving business growth through technological innovation

13 August 2022

One of the best ways to grow your business is through innovation and technology.

Technological innovation has the ability to help businesses gain efficiencies and differentiate themselves from their competitors – whether that’s through utilising the latest technology to improve existing business processes, or to help businesses to deliver new products and services in a digital sphere.

What is technology innovation in business and why is it important?

Technology innovation in business is all about improving an existing product or introducing a new product/ process with completely new characteristics in order to differentiate it from previous versions.

The importance of technological innovation is imperative for business growth. By using technology, and taking advantage of its latest innovations, you can help keep your business secure. Any or your business’s ideas are securely kept from competition or prying eyes.

The changing attitudes towards technology and innovation

In the past, attitudes towards technology innovation viewed the field of IT as too complex. As such, there was a common notion that the IT complexity could often get in the way of business innovation – when in fact, it’s the complete opposite. Technology innovation can help drive business innovation and growth.

Previous attitudes to technology held legacy systems in high esteem as they appeared to be essential in keeping the business running. Changing these legacy systems was often met with resistance, despite the need for them to be overhauled in order to deliver results in our increasingly digital world.

In fact, a survey from Accenture found that, while willing to devote substantial new capital investment for IT-led innovation, just over half the CEOs interviewed admitted that their organisations were at the forefront of making the best use of new technology.

If businesses want to grow, then they need to use technology to get engage their customers. This means they need to set up their organisations and processes around technology and innovation if they are to take advantage of new business opportunities and developments.


How to use technology to drive growth and innovation

According to the Accenture report, ‘Driving Business Innovation Through Technology Innovation: CIOs’ critical role as digital innovators,’ there are three stages to using technology to drive business growth and innovation:

1. Develop a business and technology vision

Bring the latest technology trends, insights and implications and kick start a joint business and technology innovation agenda. The process will expose weaknesses in the strategy and open up the next round of business and technology collaboration opportunities.

2. Simplify and drive agility

Trial innovative initiatives, technologies, services and working practices that can begin to address technology complexity. Address processes and prepare to operate as a multi-speed business.

3. Formalise innovation

Establish the business and technology innovation appetite, secure seed funding and establish a technology innovation service.

How can a IT Managed Service Provider help?

There are a number of ways a IT Managed Service Provider can help you improve your business’s technology and innovation:

  • Consultancy

    Managed IT Service Providers, such as Bluecube, can provide you with a dedicated consultancy resource for your specific business needs, whether it’s developing your IT strategy, an office move, solution design and implementation, or Business Continuity and Disaster Recovery solutions.

    We can also help you connect the dots between your business strategy and IT strategy by carrying out an appraisal of your current systems and helping you plan for implementing and trialling new systems and software.

  • Cloud computing

    Cloud computing is increasingly used by businesses as it offers them the flexibility and cost-effectiveness. Cloud computing lets people connect workflows across different systems, departments and locations. It lets people access data when and where they need it, even via mobile devices such as smart phones.

    Our Infrastructure as a Service (IaaS) gives you the flexibility of increasing or decreasing the capacity you need, when you need it and provides you with geographical resilience which gives you Business Continuity built in as standard - meaning that, in the event of a disaster, you can be back up and running within minutes.

  • Let's you focus on developing your business

    Managed Services Providers can take the strain of managing your IT services off you and your staff, allowing you to concentrate on developing and implementing your IT strategy in line with your business goals.

    This could include IT services such as 24 x 7 IT support, secure off-site managed backup, managed wireless networks and proactive monitoring of your systems to catch problems before they catch you.

Contact Bluecube Technology Solutions

If you’re interested in outsourcing your IT and seeking the help of a managed IT service provider, please don’t hesitate to get in touch with Bluecube Technology Solutions. Our team look forward to hearing your IT requirement more detail and discuss how we can help your business. Give us a call on 0845 257 8010, alternatively, you can fill out our online enquiry form, or send us an email (