Within seconds, we can look at a business’s logo or overall branding and form an opinion. When that initial opinion, based on visuals alone, doesn’t match the service actually delivered or the company itself, it’s time for a rebrand. And that’s exactly what we did here at Bluecube.
Amongst a sea of sameness within the IT industry, we have decided to break the mould.
A week has passed since our official rebrand launch on the 17th August 2022, and we wanted to share the story behind our rebrand with you.
More than just a logo change
Branding is more than just a logo. Yes, that’s one of the first visuals you see, but there are so many other aspects that lie below the surface.
With distinct branding, you can encapsulate your business’s ethos, purpose and values. A brand creates behavioural change, and a distinct tone of voice that reflects personality, giving customers a consistent experience at every touchpoint.
Why did we choose to rebrand?
Very simply, we are evolving as an organisation.
We are now in our twentieth year of operation, and we have experienced significant growth in the past five years. In the last three years, we have achieved 45% year-on-year growth, which has presented a variety of opportunities for everyone at Bluecube to develop and grow. We currently have over 150 staff, growing to 200 with new, staffed office in London, Boston, Seattle and Dublin.
That’s why we need to ensure that our brand reflects and captures ‘the essence of Bluecube’. Encompassing the way we operate, our attitude to customer service, and our ethos of ‘making people’s lives easier’. Our new branding communicates the way we perceive ourselves, and how our clients perceive us too.
Prior to our recent business growth, it was easy to communicate our brand values and the way we operate to a small team of between 30 to 40 people in a single room. But when this number is nearing 200 and spread across multiple offices working in different time zones, this becomes slightly more challenging, and adaptions need to be made.
Our recent growth solidified our decision to rebrand so that we could ensure our brand helps support our future success and build deeper foundations for growth.
In a crowded MSP marketplace, we needed to stand out, bottle up the Bluecube ethos and use it to define our actions in the future. Ensuring that everyone who encounters Bluecube gets a consistently brilliant experience. Our new branding fits us today and for the next five years; it’s now something that truly reflects our size, team and offering.
Interested in learning more about Bluecube, read about the history of Bluecube and our inspirational origin story that has ebbed and flowed through technological advancements and a changing landscape.
Take a look at our internal launch day on the 28th July 2022 at our Milton Keynes office…